What is SEO?
Search Engine Optimization is a process of affecting the perceptibility of a website or a webpage through pertinent tactics on major search engine labels like Google, Bing and Yahoo etc. The virtual world of internet highly depends upon the search engines for seeking different products and services which are based on specific keywords. A SEO team works on various strategies to optimize those keywords for a company, so that the website shows itself on the front page of search engines when the specific keywords are used for search.
For example: If a website is selling apparels then a SEO team can work on the most efficient keywords associated with the profession like: clothing store, affordable clothes and so on. So, if a person searches “clothing store” on a search engine it would show the company’s website. But getting the website on the top of the page requires lots of work and a professional SEO team which can work on different plan of actions in order to achieve the target.
In order to promote the website and seek the top position on search engines, a SEO team works on various areas of online marketing such as: Local Search Strategy, Map Search Optimization, Link Building & Content, Paid Search Advertising, Custom Web-site Design and so on. It requires spreading effective awareness about the website on every platform available over the World Wide Web. These methods are efficient as they allure the relevant customers on the web and the marketing tools generate publicity. Search engine labels rank the website on basis of traffic on a particular website, so a website with higher traffic would get a higher rank.